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Evolution and investment at MCG to support their global expansion.

My Clever Group (MCG), the company behind tech challenger brand DBLX, has announced an evolution of its board which sees Nicky Hoyland step up to become CEO and Gareth Mobley to executive chairman. There is also more investment in people after appointing Chris Chapman as Chief Operating Officer, all to help accelerate its commercial strategy ahead of multi-million pound growth plans for 2021.

Nicky Hoyland, brings an unwavering passion and hands-on leadership style, and will now step up to the position of CEO. Since co-founding DBLX she has been instrumental in driving the business with a client list to be envious of.  

“Nicky is the expert and driving force in what we do. She is the face of MCG and DBLX, and knows the workings of our business inside out. As a true leader, Nicky is driving positive change across the HR tech industry, providing practical advice and solutions for many businesses as well as our own. Nicky’s work ethic and enthusiasm is infectious and we are excited for the future as Nicky takes this natural step and continues to lead our growing team at MCG” Gareth says.

From the 6th July Gareth will become executive chairman of MCG, supporting Nicky and the board on the strategic direction of the business, looking at future acquisitions and footprint expansion, together with managing MCG key external relationships and pushing the MCG ‘giving something back’ agenda, including partnerships with The Hubb Foundation and other local initiatives. 

As the final part of this evolution, MCG have appointed Chris Chapman as Chief Operating Officer. Chris worked alongside Gareth at North Edge backed, DW3 Products Group, where as part of a team, they strategically grew DW3 through a combination of rapid organic growth and acquisition, enabled by an investment in people and technology  to become a shining light within the building products industry. In 2018 DW3 was sold in a £70Million deal to a US PLC. This proven relationship is reunited and Chris will now bring his expertise to MCG, focusing on people, products, processes and performance to support MCG’s global expansion. 

Chris spent 12 years with accountancy firm KPMG prior to joining Gareth at DW3 and has been helped a number of businesses in the last 18 months since leaving DW3 through his consultancy business, with work including acquisition and integration support, process improvements and strategic advice. Chris has a hands-on approach and he joins MCG during an exciting period of growth. His experience will help support the team and enable the business build a stable, scalable platform for growth.


“People are the heart of any organisation and throughout my career I have always tried to support those I work with to learn and develop. The culture at MCG and DBLX to put people at the centre of everything they do ties into my own values and the team’s ambition to really make a difference was something that inspired me to join them on this exciting journey. ” said Chris.

“Chris has a proven track record of success, and is a perfect fit for our organisation. He cares about the little things as much as the bigger picture. He will be a huge asset to add to our highly talented team at MCG. Chris will head up our operations, as we experience increasing demand for our solutions, developing people and agile processes and most importantly protecting our enterprise culture.” Nicky says.

“Chris and I had a great working relationship at DW3 and I am really pleased that he’s joining us at MCG. Chris will add a lot of value to our organisation, he has a unique style, and all of our people will enjoy working with him” said Gareth.

Chris joins DBLX at the start of August, at an exciting time for the business which has seen significant growth over the past year with a seven figure investment in additional headcount, cap-ex and R&D.