Project Aims.
Transforming content for a global workforce…
As a world leader in Defence and Security, QinetiQ needed to transform how they developed their employees across the many different facets of their business. With a presence across multiple countries and providing mission-critical services across military and civil aviation, defence, cyber security and utilities, the need for informative, memorable and relatable learning content was critical in delivering on their company vision.
With rapid global expansion, QinetiQ needed a fresh approach to learning that would resonate with their highly technical audience while making complex topics accessible and memorable. The content needed to align with their position as an innovative technology company while maintaining appropriate security and compliance standards.
Our Approach.
We crafted a series of uniquely themed learning experiences that brought QinetiQ’s content to life through creative storytelling and gameplay mechanics.
With existing content that was heavily driven by technical detail, used policy-style language, and failed to engage learners in meaningful ways, DBLX partnered with QinetiQ to create a suite of learning modules, each exploring a different aspect of life at QinetiQ. Unfortunately, creating our very own first-person shooter and driving Tanks was a little out of scope…but we didn’t stop there! Our solutions took learners on unique journeys that included covert missions to uncover intelligence hidden within a secret facility, fly surveillance drones around a city to uncover security risks and even use secure video feeds to explore effective recruitment methods.
Our solutions have provided QinetiQ with a fresh and innovative approach to learning and development, creating a memorable experience that has real meaning and resonates with learners.
The Result.
Our creative approach has transformed technical training into engaging experiences that employees actively choose to complete. By breaking complex content into mission-based challenges, we’ve significantly improved knowledge retention while maintaining the gravity of security-focused subject matter.
The success of this partnership is demonstrated through QinetiQ’s continued trust in DBLX to handle increasingly complex learning challenges. From operating models to cybersecurity, each new project pushes creative boundaries while delivering measurable business impact.
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Learners Globally
Users inside QinetiQ
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Engagement Scores
Learner engagement
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Completion Rate
Across all users
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“The outcome was a very unique and informative piece of learning that provided QinetiQ’s learners with a simple but effective way of exploring their Operating Model – a piece that remained aligned to their business values and at the same time provided a memorable and engaging experience.”
DBLX Project Team