Branding Overview.

We create brands that stand out from the crowd.

Developing a clear, consistent and attractive brand is crucial for the success of any business. In today’s digitally-driven world, brands must recognise their customers as users, not just passive consumers of media.

In our work, we extend the traditional brand framework of mission, vision and beliefs to include a brand’s capability: what the brand enables users to achieve and the problems they solve. Whether you are a start-up looking to carve out your identity in a growing, competitive market or an existing brand aiming to refresh your presence, we’re here to help with style, creative, flair and innovation.



  • 1.

    Identity and Design

    Logo design & brand guidelines providing a robust and flexible graphic platform

  • 2.

    Brand positioning

    Consumer research, audience segmentation, competitive analysis, and cultural audits

  • 3.

    Tone of Voice

    Expressing a brand’s essence, signalling who they are, what they stand for and who they are destined to be

  • 4.

    Employee Engagement

    Flexibility to engage and inspire colleagues through lines of thought and conversation

A well balanced, engaging team, delivering excellence every time. Their hardest critic is themselves, if it’s not 100% then they are not happy and will keep going until it is. I have worked with DBLX for over 7 years, their ability to stay on trend and deliver excellent solutions never falters.


Adam Hodgkinson

HRA Pharma

About Branding Services

Your brand is more than just your logo and colour scheme. It is a reflection of your organisation’s personality and it can have a tangible effect on how your customers feel about your business. At DBLX, we help companies of all shapes and sizes create a brand identity that communicates your core message and company values.

At DBLX, we perform fundamental brand strategy tasks such as consumer research, audience segmentation, competitive analysis and cultural audits to establish brand positioning and messaging. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.

Our branding services include the development of your brand identity spanning from naming and logo design to establishing brand guidelines (both physical and digital), voice definition and enablement platforms, which increase both consistency standards as well as speed-to-market. In short, we approach branding from a range of different angles to support organisations to establish, maintain or expand their brand in every way possible.

Want to know more? Contact us today to discuss how DBLX can support your brand, whether you need help building it from the ground up or are considering a rebrand for your established business

  • Brand Identity
  • Rebranding
  • Logo Design
  • Your brand identity is a combination of all the visual elements that work together to help consumers recognise and relate to your business.

    We help you to create and build a positive, cohesive brand identity that is memorable, builds credibility and trust, communicates your company’s mission and generates new customers.

    These elements inform your brand guidelines, which can be used to help communicate your brand identity through a range of channels in the future.

  • Whether you’re expanding into new markets or want to update your brand following a change in strategy, rebranding can breathe new life into your business.

    From start-ups to non-profits, we bring creative vision, strategy and a clear process to your rebranding project to support you in redefining and redesigning all aspects of your business for maximum impact.

  • Your logo should embody your brand in one, recognisable visual identifier. Just like Nike’s famous ‘swoosh,’ it should be memorable and timeless.

    We design impactful logos that stand out from the crowd and stick in the memories of your target customers long after their initial interaction with your brand.