Branding Overview.

DBLX approaches branding with the belief that in today’s digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. As a result, we extend the traditional brand framework of mission, vision and beliefs to include a brand’s capability: what the brand must enable users to achieve and also the problem the brand solves for people.



  • 1.

    Identity and Design

    Logo design & brand guidelines providing a robust and flexible graphic platform

  • 2.

    Brand positioning

    Consumer research, audience segmentation, competitive analysis, and cultural audits

  • 3.

    Tone of Voice

    Expressing a brand’s essence, signalling who they are, what they stand for and who they are destined to be

  • 4.

    Employee Engagement

    Flexibility to engage and inspire colleagues through lines of thought and conversation

A well balanced, engaging team, delivering excellence every time. Their hardest critic is themselves, if it’s not 100% then they are not happy and will keep going until it is. I have worked with DBLX for over 7 years, their ability to stay on trend and deliver excellent solutions never falters.


Adam Hodgkinson

HRA Pharma

Brand Engagement


We perform classic brand strategy tasks such as consumer research, audience segmentation, competitive analysis, and cultural audits to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps to integrated marketing campaigns and initiatives.


DBLX’s branding capabilities include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, brand guidelines (physical and digital) and enablement platforms, which increase both consistency standards as well as speed to market. For all of this work, we think about a brand as an operating system that must use technology to automate how and where they engage with their target audiences.

  • Brand Identity
  • Rebranding
  • Logo Design
  • Your brand identity is a visual system of branded elements that work together to identify your business.

    These elements form your brand guidelines, which can be used to help communicate your brand identity in the future.

  • Rebranding a company is an important decision.

    However, if there have been big changes, your company has outgrown it’s current brand, or there’s been a change in strategy or direction, then it’s time to rebrand.

  • Your logo design is the unique mark that people instantly associate with your business.

    Just like Nike’s swoosh, your logo design should be the most simple visual mark that can be used to identify your business.