Employee engagement and retention are two of the most important elements in any successful business. And there is a direct correlation between low engagement and retention. Because when staff aren’t engaged they are more likely to vote with their feet and find another job. So, how can you go about improving staff engagement and, as a result, retention? Well, one of the ways you can do this is through a fully branded LMS. Read on to find out more…
What Is A Branded LMS?
A branded LMS is a personalised learning management system that delivers an engaging and consistent experience to users.
It’s likely that you already use an LMS, learning portal or LX platform to deliver eLearning courses in your organisation. But if it is unbranded, you’re missing out on the opportunity to help employees engage more with your learning experiences.
Let’s take a look at how a branded LMS can work to improve staff engagement and retention.
3 Benefits Of A Branded LMS
Better Connection
The biggest benefit of a branded LMS is that it helps employees feel more connected. Within a branded LMS there are lots of opportunities to incorporate your company’s unique branding, design and voice. This, in turns, creates a stronger connection between users and the their learning.
Here at DBLX, we build bespoke learning management systems for forward-thinking brands that showcase their identity and values. This leads to better learning experiences for employees, empowering them to better connect with eLearning courses and the business.
More Personalisation
Another tenet of a fully bespoke LMS is the opportunity to develop personalised learning experiences. Having a personalised learning programme, rather than cookie-cutter style training, makes learners feel more valued and listening to.
No one wants to feel like just another cog in the machine. An LMS paired with bespoke content helps to dispel that feeling and add value to the working lives of your employees.
The personal touch can really help with retention, too. In a 2017 study conducted by CV-Library, nearly 40% of respondents cited learning new skills as the main reason for being happy in their job. And we all know that a happy employee is less likely to go elsewhere.
Compare that to over 56% in the same survey who stated they were unhappy because of lack of development opportunities and the writing is on the wall.
Employees want to feel connected and supported to develop their skills. What better way to do that than through a bespoke, branded LMS?
Better Flexibility
Effective eLearning strategies build in flexibility for better engagement and uptake. By flexibility, we mean doing away with strict deadlines which suck the fun out of learning. We also mean making sure that content is accessible on any device – including smart phones and tablets.
Having a branded LMS available at the touch of the button will help your employees feel hyper-connected to your organisation. It also lets them take responsibility for their own learning at a time, place and pace that suits them.
Clear Expectations
One-size-fits-all unbranded learning experiences are far from inspiring. When not planned or executed correctly, they look like mere tick box exercises resulting in low engagement from learners.
Investing in a branded LMS sends the message that you are serious about developing staff. As we learned above, your people are motivated to develop themselves, they just need the right tools to do it. An LMS can be used to communicate who, what, where, why and when, helping users better understand how certain experiences will benefit them.
Successful learning and development strategies require significant commitment from both employees and leaders. Presenting your teams with a learning management system that’s intuitive, easy to use and attractive sets a clear precedent. It tells your staff that you are investing in them and want to provide them with the best experience.
Alignment With Business Needs
A branded LMS brings business needs into alignment by delivering the right training at the right time. It is a key element of the employee experience that comes into play throughout their journey. Therefore, the right branding and personalised content can speak volumes to both new starters and long-time employees a lot.
If you’re considering an LMS, LX Platform or Employee Experience Hub for your workforce, why not consider going bespoke? Our custom-made software offers the opportunity for your business to embrace all the tools at your disposal, including off the shelf and bespoke eLearning, to kickstart better employee engagement in line with your businesses’ learning needs. For more information, get in touch now.